A study in contrasts: Time, Inc recently unveiled its response to the Conde corporate advertising blitz. Conde's campaign is called "The Point of Passion" and leverages their celebrity access to emphasize the luxe yet familiar feel of its titles and how they form an intimate bond with their readerships. Time, Inc.'s response? "Trusted Connections", an orange nightmare of creative leveraging what Time, Inc. does best - write boring memos and pander to a faceless mass audience. "We don't sell pages," they brag, "we sell influence." They certainly got that first part right. With the luxury market moving further and further into Conde's nest, and the mass tabs/gossip blogs outflanking the People mothership by being even more bawdy, cutthroat, and let's face it - British, there's less and less solid ground for Time, Inc. to stand on. For a company that survives by growing its audience, not merely struggling to keep the one they already have, these are tough times indeed. One would think a bolder, sexier campaign that focused on our much-touted digital revolution and found a way to connect with ad people (ad people!) with more acumen than this would be in order. It's pathetic.